Here’s how Gray Otter works for you…

The Nerdy Stuff

Behavioral Science

We can tell you about consumer behavior – how they select, buy, and use similar products to satisfy their needs. This insight leads to a smarter ecommerce strategy. 

Emotional Intelligence

Emotions affect everything we do. Understanding consumer’s emotional responses, and what’s driving their decisions, is critical for selling products/services online. 


User Intent

Discover what your customers are actually searching for. We dig deeper than keywords, looking for context and the true intention, purpose, and desire behind their searches. 

It’s not data magic, it’s data science

The Artsy Stuff

Behavioral Design

Design a platform that people want to use. Behavioral Design isn’t about changing behavior, it’s creating a platform that engages users and makes it easy to buy.

User Experience

Give your customers something they’ll be delighted to use. We’ll make every step, from purchasing to supporting your product, as accessible as we can.

Product Layout

Have a variety of products? Selling online is much different than selling in a store. We can help you organize your site and feature key products to help drive more sales.

Designed so well they’ll think it’s magic

The Wordy Stuff

Content Strategy

When you know your audience, you can design relevant content that speaks directly to their interests.

Mobile Friendly

Optimize page content, product and service descriptions to help engage your customer, on all platforms.

Targeted SEO

Use targeted keywords to rank higher in search engines and increase traffic to your site.


Compelling content customers crave


Gray Otter