Here’s how Gray Otter works for you…

The Nerdy Stuff

Behavioral Science

We can tell you about consumer behavior – how they select, buy, and use similar products to satisfy their needs. This insight leads to a smarter product strategy. 

Emotional Intelligence

Emotions affect everything we do. Understanding consumer’s emotional responses, and what’s driving their decisions, is critical for developing products that resonate. 


User Intent

Discover what your customers are actually searching for. We dig deeper than keywords, looking for context and the true intention, purpose, and desire behind their searches. 

It’s not data magic, it’s data science

The Artsy Stuff

Behavioral Design

Design a product that people want. Behavioral Design isn’t about changing behavior, it’s making products that fit seamlessly into how we behave already.

User Experience

Give your customers something they’ll be delighted to use. We’ll make every step, from purchasing to using your product, as accessible as we can.

Product Design

From product development to branding, and everything in-between – we’ll breathe life into your brand with a design meant to embody the value and purpose of your company.

Designed so well they’ll think it’s magic

The Wordy Stuff

Content Strategy

When you know your audience, you can design relevant content that speaks directly to their interests.

Inbound Marketing

Attract and engage your audience using relevant data in your content marketing, social media, SEO, and branding.

Targeted SEO

Use targeted keywords to rank higher in search engines and increase traffic to your site.


Compelling content customers crave


Gray Otter