Gray Otter Blog

Our Bevy of Thoughts

Consumer Behavior – The Nerdy Stuff

Consumer Behavior – The Nerdy Stuff

In a previous blog, I called traditional marketing “the Old Fool’s game.” I said our consumer behavior moves too quickly for old school marketing to keep up. That remains true but, more importantly, old school marketing relies too heavily on what customers are telling...

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Social Media With Behavioral Science

Social Media With Behavioral Science

Social media with behavioral science form a powerful tool when used together. Without behavioral science, communication over social media will just add to the noise of the loud online world. At its core, communication is an exchange of ideas and, sometimes, an...

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