Gray Otter Blog

Our Bevy of Thoughts

Hidden Intent and Hazelnut

Hidden Intent and Hazelnut

I want to tell you about an odd consumer behavior of mine. I live in the great city of Chicago, but every morning I drink a cup of Wawa hazelnut coffee. Wawa, for those of you who don’t know what pork roll is either, is a revered convenience store you can only find in...

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The Iceberg of User Intent

The Iceberg of User Intent

Understanding user intent has become a pivotal asset in today’s marketing world. In order to sell products and services, we need to pique the interest of potential customers. How exactly is that done? With the Iceberg Model of Intent. This model has been developed...

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4 Ways to Make Your Content Strategy Better

4 Ways to Make Your Content Strategy Better

So you’ve got your company and you’ve created your product, now how do you attract and keep future customers? This isn’t something Mr. Smith taught you in your Junior year marketing class (though maybe it is, I don’t think we went to the same high school)... this is...

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The Intent Project

The Intent Project

The Intent Project Today we’re presenting version one of The Intent Project, Gray Otter’s newest form of evaluating and revealing the hidden intent behind the decisions we make.  A wise, old wizard once said “It is our choices, Harry, that show what we truly are, far...

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Consumer Behavior – The Nerdy Stuff

Consumer Behavior – The Nerdy Stuff

In a previous blog, I called traditional marketing “the Old Fool’s game.” I said our consumer behavior moves too quickly for old school marketing to keep up. That remains true but, more importantly, old school marketing relies too heavily on what customers are telling...

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