Consumer Behavior – The Nerdy Stuff

Consumer Behavior – The Nerdy Stuff

kyle In a previous blog, I called traditional marketing “the Old Fool’s game.” I said our consumer behavior moves too quickly for old school marketing to keep up. That remains true but, more importantly, old school marketing relies too heavily on what customers are...
Social Media With Behavioral Science

Social Media With Behavioral Science

Data Science Social media with behavioral science form a powerful tool when used together. Without behavioral science, communication over social media will just add to the noise of the loud online world. At its core, communication is an exchange of ideas and,...