Hidden Intent and Hazelnut

Hidden Intent and Hazelnut

Blog I want to tell you about an odd consumer behavior of mine. I live in the great city of Chicago, but every morning I drink a cup of Wawa hazelnut coffee. Wawa, for those of you who don’t know what pork roll is either, is a revered convenience store you can only...
The Iceberg of User Intent

The Iceberg of User Intent

abby Understanding user intent has become a pivotal asset in today’s marketing world. In order to sell products and services, we need to pique the interest of potential customers. How exactly is that done? With the Iceberg Model of Intent. This model has been...
Consumer Behavior – The Nerdy Stuff

Consumer Behavior – The Nerdy Stuff

kyle In a previous blog, I called traditional marketing “the Old Fool’s game.” I said our consumer behavior moves too quickly for old school marketing to keep up. That remains true but, more importantly, old school marketing relies too heavily on what customers are...
Social Media With Behavioral Science

Social Media With Behavioral Science

kyle Social media and behavioral science form a powerful tool when used together. Without behavioral science, communication over social media will just add to the noise of the loud online world. At its core, communication is an exchange of ideas and, sometimes, an...