Hidden Intent and Hazelnut

Hidden Intent and Hazelnut

Blog I want to tell you about an odd consumer behavior of mine. I live in the great city of Chicago, but every morning I drink a cup of Wawa hazelnut coffee. Wawa, for those of you who don’t know what pork roll is either, is a revered convenience store you can only...
The Intent Project

The Intent Project

Uncategorized The Intent Project Today we’re presenting version one of The Intent Project, Gray Otter’s newest form of evaluating and revealing the hidden intent behind the decisions we make.  A wise, old wizard once said “It is our choices, Harry, that show what we...
Consumer Behavior – The Nerdy Stuff

Consumer Behavior – The Nerdy Stuff

kyle In a previous blog, I called traditional marketing “the Old Fool’s game.” I said our consumer behavior moves too quickly for old school marketing to keep up. That remains true but, more importantly, old school marketing relies too heavily on what customers are...
Social Media With Behavioral Science

Social Media With Behavioral Science

kyle Social media and behavioral science form a powerful tool when used together. Without behavioral science, communication over social media will just add to the noise of the loud online world. At its core, communication is an exchange of ideas and, sometimes, an...