About Us

Gray Otter has been helping clients find their audience and increase growth for nearly a decade. We’re a small team of hard-working people who are fascinated with human behavior. That fascination is what makes us different. Our designers specialize in simple, sleek design while our writers craft easily digestible content that everyone can enjoy. With more than 25 years of combined education into human behavior, our team is equipped with the knowledge and tools needed to make your next product launch a success. 

We’re more than just another marketing company  – we’re a company of new beginnings. You see, Gray Otter itself once fell victim to the same trap many of our clients do; we spread ourselves thin trying to do everything for everyone. We didn’t want to be another marketing company so we turned The Intent Model on ourselves. We identified our perfect customer, honed in our product offering, and figured out where we should focus to make the biggest impact. 


We know Gray Otter will work for you because Gray Otter worked for us. 

About You

Everything we do at Gray Otter is done with this mission in mind – help people live better lives. We study human behavior to design things that benefit the way we live. While we can (and will be happy to) help with any product or service, Gray Otter specializes in groups that are focused on making a positive change in the world. We especially love working with non-profits, school organizations, and museums!


Gray Otter