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Engineering Impossible Wins.

What could a Social Data Science Team do for you?

Driven by Data.    Made Possible with Software.    Powered by Intent.
We work with organizations who want more.

What does a “win” mean for your business? It looks different for every company. Maybe you’re a nonprofit that wants to gain three new donors next month, maybe you’re an e-commerce website that needs attention in an oversaturated market, or maybe you are struggling to get your leaders engaged. The game of business is tough, but no matter how many odds are stacked against you – Gray Otter has the software, data and insight to get you your win.

Hacking Growth

Identify your ideal customer and draw them in, in droves.


Winning the Google Game.


Get new donors and amplify your message.


Attract new students and drive engagement.

We use Social Data Science to Identify, Attract & Engage your audience.

The Growth Team Strategy

Our work is driven by the Intent Model, an in-house data science method designed to predict and influence user behavior on and offline. Using a combination of your company data and external user information, we identify your audience’s intent for visiting your site. Then, we tell you how to get their attention, keep them engaged and get you your win.



We use custom software to identify the best opportunities for online growth.


Social Data Science

Our team analyzes patterns and trends in your company’s data to predict your user’s intent when visiting your site.



We continually develop research methods, data models and software to better understand intent.

Case Study: Winning the Google Game

Learn how Gray Otter reversed years of declining sales for a struggling business in just a few months.

What is Gray Otter all about?

Simplicity. Growth. Innovation. Teamwork. Fun. Learning. Significance.

What We Do:

We provide data-driven insight to online companies so they can identify, attract and engage audiences.

Who We Are:

We are a team of social data scientists, storytellers and designers with a passion for influencing online behavior.

How We Do It:

Our team uses software, social data science and conversion strategies to apply the insights of the Intent Model to win online.

Why We Do It:

We work with online data to further our understanding of The Intent Model and its capacity to bring positive social change to the world. A portion of our efforts goes to working with nonprofits and furthering our research to bring about social change.

Intent Model

At Gray Otter, we’ve revolutionized how data is used in online decision-making. Instead of focusing on what users do, we focus on the why. Our Intent Model works to predict and understand the purpose behind user behavior – providing direction for streamlined content strategies that gets your user where they want to go, fast. Here’s how it works:

Talk to Us

We’d love to hear from you! Let us know what we can do to help your organization succeed with the Intent Model.